Catherine Crevels is the Chief Marketing Officer at Justworks, where she oversees brand, growth, and ecosystem engagement, with a focus on helping small businesses thrive amid rapid change in how work gets done. She leads teams responsible for how Justworks shows up in the market—building recognition, trust, relevance, and long-term connection with customers and partners.

Her career spans four countries across three continents, working in multiple languages—experiences that have shaped her global perspective on leadership, business, and the evolving nature of work. Catherine is known for building strong brands, scalable growth engines, and cross-functional alignment in complex, fast-moving environments.

Based in San Francisco for the past 15 years, Catherine is deeply invested in advancing conversations around the future of work and the role of partnership and education in supporting SMB resilience and growth.

Outside of work, Catherine is inspired by her children’s curiosity, candor, and imagination. Practicing the ongoing balance of a full life has deepened her empathy for SMB founders and leaders navigating constant tradeoffs, limited time, and the responsibility of building sustainable teams.