Páraic McLean transforms customer stories into compelling social narratives as Social Media Manager at Justworks. Drawing from his theater background, he collaborates with designers, video producers, and storytellers to create content that celebrates small business founders and people-first leaders. His approach blends strategic thinking with creative storytelling, building authentic connections between brands and audiences. Based in Brooklyn, he's always exploring the city's food and beverage scene and keeping up with the latest Broadway shows and films.